He reviews several LP candidate websites, including a couple of current and former LFV writers, pointing out the good and bad aspects of their website presence from a political advertising viewpoint, and provides a number of general purpose tips.
The following is an excerpt; the full post contains what appears to be a commercial for the author’s potential web design and management services.
I would recommend current and prospective candidates visit the original article to get an idea of what such services cost, regardless of whether they end up employing the author or a competitor.
While doing research for Libertarian Party Candidates earlier this month, I noticed that most of the more than 550 LP candidates running this year do not have websites. And of those who do, few are effective. By effective I mean:
Effective Candidate Websites are
- professional-looking and aren’t straight out of 1995.
- highly readable: good-looking large fonts and plenty of white space. Not overly “busy”.
- well-organized: clear navigation. Put the important information on the front page.
- interactive: the candidate communicates regularly and visitors can leave comments.
- easy to remember: a short domain with the candidates’s name and desired office.
Why are Candidate Websites Important?
Good candidate websites are critical! A website doesn’t cost much and once it’s created, it doesn’t require much work to maintain it. But it has a wide reach and can be a fantastic resource for press and bloggers who want to write about you. Without a website, your candidacy may as well not exist, but if you do it right – investing some thought and creativity – the impact can be breathtaking.
The Political Newbie who Raised $100,000 with his Website
Take the case of political novice and Democratic candidate for Kansas State House Sean Tevis, who produced a brilliant cartoon about running for office. Interest generated by Internet visitors resulted in $100,000 in contributions and positive nationwide press. Imagine if you could get these kinds of results from your website.
Let’s take a look at some LP candidate websites, what they got right and where they went wrong.